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A few days ago I walked across the University of Oregon campus nike free outlet. It was a beautiful fall afternoon and the dorms were buzzing with nervous parents helping their kids move in. Those dorms look beat up, not much different than they did 30 years ago, nike free outlet online shop although the food service is much improved.

Across the street from the Hamilton complex, a dormitory that's seen better days, nike free online outlet is the John E. Jaqua Academic Center for Student Athletes, a $42 million academic and tutoring center built and donated by Nike co-founder Phil Knight and his wife Penny. The "Jock Box" is the most architecturally interesting building on the UO campus and the most controversial. Its top two floors are for the exclusive use of student athletes; regular students who live in Hamilton can get a coffee on the first floor and hang out in the lounge but can't go upstairs and use the computer lab or the study carrels or walk across the custom rug that "depicts several ducks flying through the air as a beaver scurries away along the ground," according to the UO website.

Gilbert M. Gaul, a two-time Pulitzer Prize winner, visited the Jaqua Center for nike free outlet sale his new book "Billion-Dollar Ball: A Journey Through the Big-Money Culture of College Football." Gaul uses the building to make a few points about the state of college athletics, starting with a discussion of how Nike's influence on Oregon is an extension of its brand nike free outlet uk.

"Many believe that Oregon is the future of college football, but in fact it feels like the future is now, and Oregon is it," Gaul writes. "Intercollegiate sports is all about branding -- and monetizing the brand, especially football -- and no one does cheap nike free outlet that better than Oregon. No major football school has grown as much or as quickly. In less than a decade its athletic budget has exploded from $40 million to $115 million, and the school currently ranks ninth in size among the major football powers. Football alone generates $60 million, with $39 million, or 65 percent, falling to the bottom line. What makes this all the more impressive (or suspect, if you prefer) is that Oregon is a relatively modest-sized school with one of the smallest football stadiums among elite programs ...."